Earth Hour: A grave trepidation or publicity stunt?

Earth Hour is a global call to action to every individual, every business and every community. Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change.A year later,Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. All the prominent landmarks stood in darkness as symbols of hope for a cause that grows more urgent by the hour.

There was a lot of publicity about Earth Hour last year.Every nook and corner, Earth Hour was the sensational event. It was splashed in newspapers, TV advert, and media an etc. This year,is somewhat different in comparison to last year, at least in Malaysia. Was Earth Hour a fad, where so much effort was pumped in last year and people have just lost interest in it this time around? My personal upfront says Earth Hour is sorta promotion ruse with aggressive sales pic going on.

Regardless to say the noble cause to organize such a campaign is worth a salute. Hats off to WWF! Earth Hour has done a lot to raise awareness of climate change issues. But there’s more to it than switching off lights for one hour once a year. It’s all about giving people a voice on the future of our planet and working together to create a sustainable low carbon future for our planet.

To me, i totally disagree on the one hour surveillance as it doesn't make a speck of difference. One hour is nothing. The act of turning off the lights, and turning it on again an hour later, defeats the purpose of Earth Hour. Certainly more energy is used to switch on the lights again than to have kept it on for one hour. It should be observed every single day. The real gist for justifying mother nature's plight.

New economic modelling indicates the world has just five years to initiate a low carbon industrial revolution before runaway climate change becomes almost inevitable. But it can be done, and the long term benefits will be enormous.

The clock is ticking away! Even though one hour is insufficient,i took a stand to advocate this simple cause by making a change right from me.Simply because our future depends on it!